The Full Story
ABOUT US
At Winning Bloodline, we’re not just building a brand—we’re building a movement. Founded by passionate fans and driven by purpose, we exist to revive the heart of horse racing for a new generation. Our story is rooted in tradition, fueled by creativity, and shaped by a commitment to accessibility, community, and cultural pride. Whether on the track, in the game, or through bold design, we believe in honoring the legacy of the sport while reimagining its future—one stride at a time.
MISSION
Our mission is to breathe new life into the world of horse racing by blending tradition with innovation. We aim to reduce barriers, amplify fan connection, and champion cultural representation—on the track, online, and in communities. Through creative storytelling, immersive experiences, and forward-thinking systems, we’re here to inspire pride, accessibility, and longevity in a sport that deserves a bold new chapter.
VISION
We envision a future where horse racing thrives as a dynamic, inclusive, and modern ecosystem—powered by everyday fans, diverse creators, and sustainable infrastructure. From Ensenada to Southern California and beyond, we’re building a global community rooted in passion, equity, and the belief that legacy isn’t just inherited—it’s created.
MEET THE TEAM
These are the leading forces behind
Founder and Visionary
Mariano Perez Velasquez
A lifelong horse racing fan and emerging young leader in the industry, Mariano created Winning Bloodline to breathe new life into a sport in decline. With a background in restaurant management and hospitality, he brings operational discipline, people-first instincts, and real-world grit to every part of the venture. Fluent in Spanish and deeply connected to Mexico, he’s leading the development of a cost-cutting horse development farm in Ensenada while also overseeing Fun Zone and game launch operations in Southern California.
Co-Founder & Creative Director
Jasmyn Perez
A passionate designer and lifelong creative, Jasmyn co-founded Winning Bloodline to reimagine how horse racing connects with the next generation. With a professional background in custom memorial art and headstone design, she brings heart, symbolism, and a deep respect for legacy into every visual decision. As the creative force behind the brand, Jasmyn leads the development of its bold identity—from logos and merch to immersive game art and character concepts. Her work blends edge with elegance, honoring the culture and history of the sport while pushing it forward with modern, story-driven design.
Horsemanship Advisor
Mariano Perez Sr.
With over 30 years of daily, hands-on horsemanship experience—including breaking, galloping, and managing horses from birth—Mariano Sr. serves as a trusted advisor for all operations related to animal care and development. He has deep roots in the racing world and a strong network of experienced horsemen ready to support the Ensenada facility.
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HONOR THE PAST
– We respect the heritage and history of horse racing.
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LEAD WITH CREATIVITY
– Art, design, and storytelling guide everything we build.
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EMPOWER THE PRESENT
– We’re rooted in real people, real fans, and real communities.
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BUILD FOR THE FUTURE
– From the track to the digital world, we’re shaping what’s next.
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STAY PURPOSEFUL
– Every detail is intentional, meaningful, and legacy-driven.
Our
Philosophy
Why We Exist
"Built From the Ground Up—Because Waiting
Isn’t a Strategy"
California racing is in crisis. Breeders are being priced out. Families are disappearing from the track. If we wait for racinos to rescue us, we may never recover. And if they come, it’ll be on terms that don’t bring real purse relief. We built this to take control, lower costs, and reconnect with fans—before it’s too late.